Sports Business

25Aug By Sports Tourism NewsNo Comments

Sports Business

Explora Journeys names Jannik Sinner as brand ambassador 

Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, has announced a partnership with four-time tennis grand slam champion Jannik Sinner, who becomes the brand's new ambassador. At the heart of this collaboration is The Ocean State of Mind, Explora Journeys' guiding ethos – a philosophy inspired by the sea and its ability to create calm, clarity, and connection. For Italian star Sinner, 24, these values are essential to his performance: balance to navigate high-pressure moments, resilience to recover, and the ability to remain grounded in the constant pursuit of improvement. This alignment reflects a shared understanding that excellence is not only about results, but also about process, authenticity, and wellbeing.  "I'm honoured to join Explora Journeys as th...

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18Aug By Sports Tourism NewsNo Comments

Sports Business

Swim England and SwimTrek partner to promote open water swimming experiences 

Swim England, the national governing body for swimming in England, has partnered with SwimTrek to help more people discover swimming through the growing appeal of open water experiences.  This new collaboration with the adventure swimming holiday company is part of Swim England's broader mission to get more people swimming more often – by making the sport more accessible, inclusive, and connected to real-life experiences. With outdoor swimming continuing to grow in popularity, teaming up with SwimTrek enables Swim England to reach new audiences and inspire people who may not have engaged with traditional swimming environments.  Andy Salmon, CEO of Swim England, said: “We want to show that swimming isn't limited to pools. By working with SwimTrek, we can open up exciting new pat...

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18Aug By Sports Tourism NewsNo Comments

Hotels & Resorts, Sports Business

The Chedi Niseko: new hotel in Japan’s alpine ski region set for 2029 opening

Chedi Hospitality has announced its long-anticipated entry into the Japanese market with The Chedi Niseko – an exclusive alpine development of a boutique hotel in the heart of Hirafu, Niseko. Set for completion in June 2029, this milestone marks the brand's re-entry into Asia and cements its growing authority in the world's most exceptional alpine destinations.  Positioned within one of Japan's most celebrated ski and nature regions, The Chedi Niseko will offer seamless access to world-class slopes, vibrant culinary offerings, and year-round outdoor pursuits. The development responds to increasing international demand for elevated, experience-led stays in Japan and reflects Chedi Hospitality's signature approach to crafting design-led, culturally attuned destinations.  Ste...

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18Aug By Sports Tourism NewsNo Comments

Sports Business

Australian Grand Prix Corporation and Quint launch exclusive travel programme

The Australian Grand Prix Corporation (AGPC) has launched a new travel package programme for the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix, in partnership with Quint Australia, a provider of official travel, hospitality and experience programmes. Known as Australian Grand Prix Corporation Travel, the exclusive travel programme will provide fans of Formula 1® and MotoGP™ with access to ticket, hotel, travel and experience packages, designed to enhance event attendance and create long lasting memories.  Launching for the Formula 1 Qatar Airways Australian Grand Prix from 5-8 March 2026, the travel programme will aim to increase interstate and international travel to AGPC events, expanding on the tourism and economic benefits to Victoria.  Operating un...

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18Aug By Sports Tourism NewsNo Comments

Sports Business

MENA Golf Tour relaunches with Keith Waters as chairman and commissioner

The MENA Golf Tour makes its anticipated return in 2025 with former DP World Tour chief operating officer and Official World Golf Ranking (OWGR) board member Keith Waters appointed as chairman and commissioner. Waters’ extensive experience and strategic leadership are expected to significantly elevate the Tour’s status and influence.  Established in 2011, the MENA Golf Tour remains the only OWGR-recognised circuit headquartered in the Middle East, providing vital opportunities for professional golfers from the region and around the globe. The addition of Waters, who brings more than 40 years of expertise developing the DP World Tour and was instrumental in founding the OWGR in 2004, is set to be transformative.  “I’m delighted to be involved in the relaunch of the MENA Gol...

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4Aug By Sports Tourism NewsNo Comments

Sports Business

Golf Tourism South Africa launches to promote golf travel across the country

A new era for South African tourism has begun with the launch of Golf Tourism South Africa (GTSA), currently the only national platform solely focused on promoting golf tourism across the country. Registered as a Non-Profit Company (NPC), GTSA brings together the golf, travel, wine, hospitality, and lifestyle industries under one collaborative umbrella – with the mission of positioning South Africa as a world-class golf tourism destination. GSTA has been founded by Cuthbert Simphiwe Ncube, chair of the African Tourism Board, global tourism leader, and GTSA director; Charlene Thomson, founder of We Women Golf Magazine, golf tourism expert, and GTSA co-visionary; and Lynnqwinda Scott, founder of Visit Africa, digital marketing strategist with more than 20 years in tourism, branding, and...

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4Aug By Sports Tourism NewsNo Comments

Hotels & Resorts, Sports Business

Aphrodite Hills: Cyprus resort announces sports hub renovation plans

Aphrodite Hills – a five-star golf and leisure resort on the southwest coast of Cyprus – has unveiled plans for a major refurbishment to its sports hub. Easily accessible from the cities of Paphos and Limassol, the resort spans 234 hectares and includes a 290-room hotel, real estate options, a championship 18-hole golf course, tennis academy, award-winning spa facilities, dining and shopping, horse riding facilities and kids’ clubs.  Elevating the resort’s reputation among Europe’s premier sporting destinations, the project will see the venue’s racquet retail outlet renovated to feature a new style that blends country club ambience with sleek modern designs – serving as a one-stop shop for quality racquets, balls and apparel.  Also set for a major upgrade are the resort's changin...

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4Aug By Sports Tourism NewsNo Comments

Sports Business

2025 sports business events and conferences calendar

In this month-by-month calendar, we take a look at the sports business events, conferences and awards that are taking place in 2025. The global sports business calendar in 2025 is rich with opportunities for industry leaders, entrepreneurs, and professionals. Sports business events are critical to the growth and evolution of the sports tourism sector, acting as platforms for networking, innovation, and strategic collaboration.  These events, such as conferences, summits, and trade expos, bring together key stakeholders, including league executives, sponsors, broadcasters, and technology innovators. They provide a forum for addressing current challenges, exploring emerging trends, and shaping the future of sports. This page will be updated as schedules are announced. Events a...

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28Jul By Sports Tourism NewsNo Comments

Editor's Pick, Events, Sports Business

Women’s Rugby World Cup 2025 England: fan zone locations confirmed 

England is set to host a nationwide celebration for the Women’s Rugby World Cup 2025, with fan zones unveiled in official host locations across the country. Running from 22 August to 27 September, and with more than 330,000 tickets already sold, the tournament will take place across eight venues throughout England, making it the biggest celebration of women’s rugby ever staged.    The fan zones, which will be free to enter, will be open on match-days and at various times throughout the six-week tournament, offering fans, residents and visitors a chance to enjoy the atmosphere and take part in the biggest celebration of women’s rugby.  At the heart of the action will be Battersea Power Station, which has been unveiled as the official tournament fan zone in London, in partnership with...

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20Jul By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Sports Travel

Como 1907: luxury football travel on Italy’s Lake Como

In May, Italian football club Como 1907 officially unveiled SENT Tourism, its in‑house luxury tour operator designed to bring football fans closer to the emotional, cultural, and aesthetic world of Lake Como. The initiative seeks to extend the club’s identity beyond Serie  A by crafting immersive travel experiences that merge matchday excitement with Italian elegance. Rooted in the club’s transformation under Djarum Group/Sent Entertainment Ltd and president Mirwan Suwarso, SENT Tourism represents the next chapter of Como’s ambition to become a premier football tourism destination, leveraging its stunning lakeside stadium and localised brand ecosystem. New stadium plans unveiled  SENT Tourism is not the only big announcement made in recent months by Como 1907 – the redevelopment ...

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19Jul By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Sports hospitality trends: global market value to reach $74.32 billion by 2036 

The global sports hospitality market is on a sharp growth trajectory, according to a new report published by Credence Research. Valued at US$8.35 billion in 2018, the market expanded to US$15.23 billion in 2024 and is projected to reach US$74.32 billion by 2036, registering a compound annual growth rate (CAGR) of 14.12%. This explosive growth is being fueled by the rising global appeal of major sporting events and a growing appetite for premium experiences among corporate clients and high-net-worth individuals. Demand for VIP suites, exclusive access packages, fine dining, and behind-the-scenes experiences is soaring across flagship events such as the FIFA World Cup, UEFA Champions League, NFL’s Super Bowl, Wimbledon, and Formula 1. What’s driving market growth? Premium sports ex...

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19Jul By Sports Tourism NewsNo Comments

Sports Business

FIFA World Cup 26: what hospitality packages are available?

FIFA and On Location, the official hospitality provider for the FIFA World Cup 26, have announced a broader range of hospitality packages that are now available to purchase at FIFAWorldCup.com/Hospitality and through authorised sales agents. Featuring 48 teams from six confederations, the FIFA World Cup 26 will take place from 11 June until 19 July 2026, with games held at 16 locations across the three host nations in North America. Following May’s launch of series packages for matches in the United States, football fans around the world can now secure premium access to the largest FIFA World Cup ever through a diverse range of hospitality offers, whether the matches are taking place in Canada, Mexico or the US. Hospitality packages for the tournament include:   Single Match: F...

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13Jul By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Sports tourism global value to hit $1.7 trillion by 2032 – World Economic Forum report

A new report published by the World Economic Forum, in collaboration with Kearney, has positioned sports tourism as one of the fastest-growing sectors in the global travel economy, with a projected value of more than US$1.7 trillion by 2032. According to the report – Travel & Tourism at a Turning Point – sports tourism is one of several segments emerging as “significant growth drivers”, expanding at rates “exceeding sector averages”, and driven by rising global interest in live events, active travel experiences, and the power of digital engagement. Valued at US$609 billion in 2023, the sector is forecast to grow at a compound annual growth rate (CAGR) of 16%, reaching more than US$1.7 trillion in less than a decade. The report defines sports tourism as “where the tourist either obs...

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13Jul By Sports Tourism NewsNo Comments

Sports Business, Sports Travel, Venues & Stadiums

CR7 Life Museum: Cristiano Ronaldo attraction opens in Hong Kong

Hong Kong has strengthened its position as a global sports tourism destination with the launch of the CR7 Life Museum, the first of its kind in Asia dedicated to football legend Cristiano Ronaldo.  Located within the K11 Art & Cultural Centre, this immersive, state-of-the-art attraction offers visitors a unique window into the career and life of one of the greatest players in football history. Elevating Hong Kong’s sports tourism portfolio, the museum features Ronaldo’s most iconic memorabilia, from match-worn kits and golden boots to his impressive trophy collection, alongside immersive storytelling and interactive exhibits. Visitors can trace Ronaldo’s journey from his early days in Madeira to his global superstardom – a powerful narrative that appeals to both sports enthusi...

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9Jul By Sports Tourism NewsNo Comments

Sports Business

Elevate Golf: Northern Ireland to host golf tourism event in 2026 

Golf tourism’s newest B2B event Elevate Golf is to be held in Northern Ireland for the first time in 2026. Taking place from 25-30 October, Elevate Golf 2026 will see the finest golf courses, resorts and accommodation providers connect with high-class international tour operators during tailor-made appointments, and in more casual surroundings on the golf course and at evening receptions. Elevate Golf – which will be in its third edition in 2026 – is held in two stages, with the first half of the six-day event in Northern Ireland. Here, a carefully selected pool of the best golf tour operators from across the globe will be hosted at the luxurious Galgorm Resort in County Antrim, experiencing the hotel's premium hospitality. Leanne Thorpe, director of Elevate Golf, said: “At Elevate ...

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5Jul By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Trends

2025 Global F1 Fan Survey: women, Gen Z and US fans power new era 

Formula 1 fandom is evolving – and it’s younger, more diverse, and more plugged-in than ever. According to the 2025 Global F1 Fan Survey, released by Formula 1 and Motorsport Network, the sport is in the midst of a generational and cultural shift, with women, Gen Z, and US fans emerging as powerful forces shaping the future of the grid. Conducted every four years, the survey gathered insights from more than 100,000 self-identified F1 fans across 186 countries. The results confirm what has been building over recent seasons: Formula 1 is no longer just a motorsport, it’s a cultural phenomenon. Women are leading the next wave of fandom, with female fans making up three in four of all new fans in the survey. Among Gen Z respondents, nearly half identify as female – highlighting the spor...

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5Jul By Sports Tourism NewsNo Comments

Holidays & Trips, Sports Business, Trends

The biggest sports travel trends of 2025

In 2025, sports travel is booming, fuelled by a growing demand for immersive, active, and socially-conscious experiences. One of the standout trends is the rise of purpose-driven travel, with fans and athletes seeking trips that combine sport with sustainability, local culture, and wellness. From marathons in eco-conscious destinations to community-led surf retreats, travellers want to feel good about where they go and what their trip supports.  Adventure and endurance sports are also surging, with destinations offering multi-day cycling tours, trail running events, and triathlon camps to meet rising interest in personal achievement and outdoor escapism. Meanwhile, the growth of padel and pickleball is driving new regional events and sports holidays, especially in Europe and the M...

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2Jul By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Playtomic Global Padel Report 2025: ‘the global sport of the future’

With games being played on the beaches of Dubai to the parks of California, there’s no doubting that padel is now the world’s fastest-growing sport. The newly released Playtomic Global Padel Report 2025, published in partnership with PwC’s Strategy&, paints a dynamic picture of a sport on the rise – powered by technology, community, and unprecedented international interest. A court-building boom Padel’s growth is nothing short of explosive. In 2024 alone, more than 3,282 new clubs and 7,000 courts sprang up worldwide – that’s about nine clubs opening every day. The global court count has now soared past 50,000, with a projected 81,555 expected by 2027. What was once a niche European pastime is now played in over 90 countries, with hot spots emerging in the UAE, Mexico, the UK, P...

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27Jun By Sports Tourism NewsNo Comments

Holidays & Trips, Sports Business

Active ‘coolcations’: Heidi launches summer mountain holidays

The “coolcation” trend of choosing milder holiday destinations looks set to continue in 2025, after first gaining momentum last year following record-breaking high temperatures across popular Mediterranean hot spots. According to the Monitoring Sentiment for Intra-European Travel 2025 Report published by the European Travel Commission 15% of travellers are now actively seeking out milder climates, and 14% are avoiding destinations with extreme heat. In response to the growing “coolcation” trend, ski holiday operator Heidi has expanded its portfolio of travel itineraries to now include summer mountain holidays. In a survey of 900 UK skiers conducted on behalf of Heidi, 50% chose “summer mountain holidays” when asked: “What type of holiday are you planning to book - or have booked - in t...

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16Jun By Sports Tourism NewsNo Comments

Sports Business, Venues & Stadiums

‘Seat Unique Ultimate Experience’: Everton’s new stadium to feature cinema-style seating

English Premier League football club Everton have announced ticketing and hospitality platform Seat Unique as a founding partner of their new Hill Dickinson Stadium.  The agreement will see Seat Unique become Everton’s official premium experiences platform, providing premium match-by-match and event sales for the bars, restaurants and experiences at the club’s new iconic home on Liverpool’s waterfront. The 52,888-capacity Hill Dickinson Stadium, which opens in August 2025, will become a world-class destination for sport, music, entertainment and cultural events. As part of “The Seat Unique Ultimate Experience”, and for the first time in UK football, fans will be able to buy match-by-match access to cinematic "loge" seating – enclosures with four reclining cinema-style seats and priv...

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