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Tag: Sports Tourism

Premier League creates a buzz for international visitors to Britain
Sports Travel

Premier League creates a buzz for international visitors to Britain

New research from VisitBritain shows the power of the Premier League in driving inbound tourism amongst overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years. Chinese football fans surveyed showed the greatest intention with 92% intending to visit the UK within the next two years followed by India, 85% and the US, 80%. VisitBritain’s International Football Research also found that the Premier League had a greater pull for tourists than the top leagues in other countries. Two-thirds, 66%, of those who had travelled to watch a football match in the UK saw a Premier League match, making it the most popular. This compared to 39% who had watched a top league match when they had travelled to watch football ...
US sports make big impact on London’s tourism industry
Events, Sports Travel

US sports make big impact on London’s tourism industry

American sports will be in the spotlight in London this year as more US athletes and events choose the UK capital as their second home. According to Visit London 2018 saw a record 2.6m visits to London from the US, with live sports events playing a key role in attracting tourists. Upcoming highlights include the Boston Red Sox going head to head with baseball rivals New York Yankees and US tennis icon Serena Williams aiming to win a 24th grand slam title at Wimbledon. In October and November four matches will be played in London during the NFL's 100th anniversary. Two games will take place at Tottenham Hotspur Stadium and two at Wembley Stadium. Speaking of his experience playing in the capital, Tom Brady, the six-time Super Bowl-winning quarterback of the New England Patriots ...
UNWTO and Barça Innovation Hub launch sports tourism start-up competition
Sports Business, Sports Travel

UNWTO and Barça Innovation Hub launch sports tourism start-up competition

The 1st UNWTO Sports Tourism Start-up Competition has been launched by the World Tourism Organization (UNWTO) in collaboration with the Barça Innovation Hub (BIHUB). With the support of the Qatar National Tourism Council (QNTC), the initiative is designed to identify projects and innovations that can transform the sports tourism sector in the near future. Competition organisers are seeking entries from start-ups that have disruptive ideas focused on solving real needs and addressing knowledge gaps in the growing sports tourism sector. In all, 20 start-ups will be shortlisted by a panel of international experts and industry stakeholders. The panel will then select five semi-finalists who will all be invited to Barcelona to pitch their ideas to sports experts, government representatives,...

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