Premier League creates a buzz for international visitors to Britain
New research from VisitBritain shows the power of the Premier League in driving inbound tourism amongst overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years.
Chinese football fans surveyed showed the greatest intention with 92% intending to visit the UK within the next two years followed by India, 85% and the US, 80%.
VisitBritain’s International Football Research also found that the Premier League had a greater pull for tourists than the top leagues in other countries.
Two-thirds, 66%, of those who had travelled to watch a football match in the UK saw a Premier League match, making it the most popular. This compared to 39% who had watched a top league match when they had travelled to watch football ...



